{"id":7351,"date":"2023-08-26T04:36:39","date_gmt":"2023-08-26T02:36:39","guid":{"rendered":"https:\/\/gradido.net\/?p=7351"},"modified":"2026-04-23T07:11:14","modified_gmt":"2026-04-23T05:11:14","slug":"lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme","status":"publish","type":"post","link":"https:\/\/gradido.net\/en\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/","title":{"rendered":"Favorite city 7 - Gradido model saves traditional brewery from takeover"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7351\" class=\"elementor elementor-7351\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496e1d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496e1d53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461d7be0\" data-id=\"461d7be0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd9ebe2 elementor-widget elementor-widget-text-editor\" data-id=\"cd9ebe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>\"We favorite city dwellers don't let things get us down. On the contrary: with our successful projects, we like to encourage imitation.\"<\/em><\/p><p>Dear Reader,<\/p><p>in favorite city stands the cozy brewhouse of the municipal brewery, known for its diverse, spicy beer varieties. This local gem, despite its regional popularity, has struggled due to supra-regional competition that made it impossible to achieve cost-covering prices. The result was noticeable losses. A takeover by a group of companies seemed inevitable. As is so often the case in these difficult times, the big players once again threatened to eat the little ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b482206 elementor-widget elementor-widget-image\" data-id=\"b482206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500.png\" class=\"attachment-full size-full wp-image-7354\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500.png 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500-300x169.png 300w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500-18x10.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e61d4 elementor-widget elementor-widget-text-editor\" data-id=\"c5e61d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But the residents of Lieblingsstadt did not want to give up their beloved brewery so easily and turned to the city council led by the popular mayor Michael Miteinand. The latter assured to bring the issue to the next meeting of the municipal council. Thanks to the good experience with the favorite city shoe factory, he also already had an idea...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223bb6 elementor-widget elementor-widget-image\" data-id=\"f223bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500.jpg\" class=\"attachment-full size-full wp-image-7355\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500.jpg 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500-300x180.jpg 300w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500-18x12.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0499f3c elementor-widget elementor-widget-text-editor\" data-id=\"0499f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the Gradido model, in fact, it was possible to continue the manufactory successfully and partly on a voluntary basis - a solution that also opened up new possibilities for the brewery.<\/p><h3>Reminder:\u00a0<\/h3><p>The community created a citizens' cooperative to save the shoe factory. Thus, on the one hand, jobs have been created, and on the other hand, shoe production is carried out largely on a voluntary basis. Many favorite townspeople invest in cooperative shares and thus support the joint project.<\/p><p>Spurred on by this success, Mayor Miteinand and his team of experts decided to expand the cooperative's field of business. Now they are using the Gradido model to save other companies, such as the municipal brewery, from bankruptcy or takeover.<\/p><h3>The result is impressive:\u00a0<\/h3><p>The brand 'Lieblingsst\u00e4dter Ehrenamt' has gained national attention and now serves as an umbrella brand for all similar projects in the city. It is also an excellent brand name for the beer from the city's brewery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392458a elementor-widget elementor-widget-image\" data-id=\"392458a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"680\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500.jpg\" class=\"attachment-full size-full wp-image-7357\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500.jpg 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500-221x300.jpg 221w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500-9x12.jpg 9w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcbf61 elementor-widget elementor-widget-text-editor\" data-id=\"8fcbf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As expected, the project around the beer was also a great success.\u00a0<\/strong><\/p><p>'Favorite City Volunteer' now serves as a model for other projects of this kind. The courage and entrepreneurial spirit of the favorite city dwellers have once again shown that a sense of community and local identity in combination with the Gradido model can be a powerful tool for achieving the seemingly impossible, especially in difficult times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e858257 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e858257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74dfa0 elementor-widget elementor-widget-text-editor\" data-id=\"d74dfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><p>In the seventh post In our popular series <strong>\"Gradido in favorite city\" <\/strong>the favorite city dwellers save their municipal brewery from being taken over by a large company. With the help of the volunteer compensation system 'Gradido', they make the traditional company competitive again and the brand 'Lieblingsst\u00e4dter Ehrenamt' known throughout the country. In the next episodes, we save the hospital together. The principle is always the same: Common good and cooperation instead of competition.<\/p><p><strong>Feel free to forward this series to your city council, clubs and business owners!<\/strong><\/p><p>We must not stand idly by while our economy and our beautiful country are driven to the wall.<\/p><p>With Gradido, we have an effective tool for positive sustainable future design in our hands. Together, we are transforming our cities and towns into vibrant thriving oases - our favorite places!<\/p><p>Love greetings<\/p><\/div><p>Yours<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4614 size-medium\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-300x74.png\" alt=\"\" width=\"300\" height=\"74\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-300x74.png 300w, https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-18x4.png 18w, https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022.png 431w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Margret Baier and Bernd H\u00fcckst\u00e4dt<br \/>Gradido founder and developer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f83b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f83b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220f8d3\" data-id=\"220f8d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa7e75 elementor-position-inline-start white-links elementor-widget__width-initial elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"afa7e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-afa7e75{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14532fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14532fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65d2298\" data-id=\"65d2298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f342860 elementor-widget elementor-widget-global elementor-global-9341 elementor-widget-text-editor\" data-id=\"f342860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PS:\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/gradido.net\/en\/donations\/\">Due to the ever-growing importance of Gradido, we are repeating our gratitude campaign on June 26, 2026:<\/a>\u00a0<\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/gradido.net\/en\/donations\/\">In addition to the multiple GradidoTransform for your sponsorship contribution, we will increase all GDT account balances by 26% on 26.06.26. Sponsor now and enjoy the multiple amount of GDT!<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The courage and entrepreneurial spirit of favorite city dwellers show once again that a sense of community and local identity combined with the Gradido model can achieve the seemingly impossible, especially in difficult times.<\/p>","protected":false},"author":2,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,53],"tags":[],"class_list":["post-7351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lieblingsstadt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme - Gradido<\/title>\n<meta name=\"description\" content=\"Mut und Unternehmergeist der Lieblingsst\u00e4dter zeigen einmal mehr, dass Gemeinschaftssinn und lokale Identit\u00e4t in Verbindung mit dem Gradido-Modell gerade in schwierigen Zeiten scheinbar Unm\u00f6gliches erreichen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gradido.net\/en\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme - Gradido\" \/>\n<meta property=\"og:description\" content=\"Mut und Unternehmergeist der Lieblingsst\u00e4dter zeigen einmal mehr, dass Gemeinschaftssinn und lokale Identit\u00e4t in Verbindung mit dem Gradido-Modell gerade in schwierigen Zeiten scheinbar Unm\u00f6gliches erreichen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gradido.net\/en\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/\" \/>\n<meta property=\"og:site_name\" content=\"Gradido\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-26T02:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T05:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Brauerei_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernd H\u00fcckst\u00e4dt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernd H\u00fcckst\u00e4dt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\"},\"author\":{\"name\":\"Bernd H\u00fcckst\u00e4dt\",\"@id\":\"https:\\\/\\\/gradido.net\\\/de\\\/#\\\/schema\\\/person\\\/9c503a004ad15a1ddecadce2218db5d1\"},\"headline\":\"Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme\",\"datePublished\":\"2023-08-26T02:36:39+00:00\",\"dateModified\":\"2026-04-23T05:11:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gradido.net\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Brauerei_1920.jpg\",\"articleSection\":[\"Blog\",\"Lieblingsstadt\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\",\"url\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\",\"name\":\"Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme - 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