{"id":7351,"date":"2023-08-26T04:36:39","date_gmt":"2023-08-26T02:36:39","guid":{"rendered":"https:\/\/gradido.net\/?p=7351"},"modified":"2026-04-23T07:11:14","modified_gmt":"2026-04-23T05:11:14","slug":"lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme","status":"publish","type":"post","link":"https:\/\/gradido.net\/et\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/","title":{"rendered":"Lemmiklinn 7 - Gradido mudel p\u00e4\u00e4stab traditsioonilise \u00f5lletehase \u00fclev\u00f5tmise eest"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7351\" class=\"elementor elementor-7351\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496e1d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496e1d53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461d7be0\" data-id=\"461d7be0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd9ebe2 elementor-widget elementor-widget-text-editor\" data-id=\"cd9ebe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>\"Me lemmiklinnaelanikud ei lase end sellest maha teha. Vastupidi: oma edukate projektidega tahame julgustada j\u00e4ljendamist.\"<\/em><\/p><p>Lugupeetud lugeja,<\/p><p>lemmiklinnas asub hubane munitsipaalpruulikoda, mis on tuntud oma mitmekesiste ja v\u00fcrtsikate \u00f5llesortide poolest. See kohalik p\u00e4rl on oma piirkondlikust populaarsusest hoolimata sattunud raskustesse \u00fclepiirkondliku konkurentsi t\u00f5ttu, mis on teinud v\u00f5imatuks kulukate hindade saavutamise. Tulemuseks oli m\u00e4rgatav kahjum. \u00dclev\u00f5tmine kontserni poolt n\u00e4is olevat v\u00e4ltimatu. Nagu nii sageli nendel rasketel aegadel, \u00e4hvardasid suured taas kord v\u00e4ikesed \u00e4ra s\u00fc\u00fca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b482206 elementor-widget elementor-widget-image\" data-id=\"b482206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500.png\" class=\"attachment-full size-full wp-image-7354\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500.png 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500-300x169.png 300w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500-18x10.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e61d4 elementor-widget elementor-widget-text-editor\" data-id=\"c5e61d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kuid Lieblingsstadti elanikud ei tahtnud oma armastatud \u00f5lletehasest nii kergesti loobuda ja p\u00f6\u00f6rdusid linnavalitsuse poole, mida juhtis populaarne linnapea Michael Miteinand. Viimane kinnitas, et toob k\u00fcsimuse j\u00e4rgmisele linnavolikogu istungile. T\u00e4nu headele kogemustele lemmiklinna kingavabriku puhul oli tal ka juba idee...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223bb6 elementor-widget elementor-widget-image\" data-id=\"f223bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500.jpg\" class=\"attachment-full size-full wp-image-7355\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500.jpg 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500-300x180.jpg 300w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500-18x12.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0499f3c elementor-widget elementor-widget-text-editor\" data-id=\"0499f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gradido mudeli abil sai manufaktuuri edukalt ja osaliselt vabatahtlikkuse alusel j\u00e4tkata - lahendus, mis avas \u00f5lletehasele ka uusi v\u00f5imalusi.<\/p><h3>Meeldetuletus:\u00a0<\/h3><p>Kogukond asutas kingavabriku p\u00e4\u00e4stmiseks kodanike\u00fchistu. \u00dchelt poolt on loodud t\u00f6\u00f6kohti, teiselt poolt toimub kingatootmine enamasti vabatahtlikkuse alusel. Paljud lemmiklinnaelanikud investeerivad \u00fchistu osakutesse ja toetavad seega \u00fchisprojekti.<\/p><p>Sellest edust innustatuna otsustasid linnapea Miteinand ja tema ekspertide meeskond laiendada \u00fchistu tegevusvaldkonda. N\u00fc\u00fcd kasutavad nad Gradido mudelit, et p\u00e4\u00e4sta teisi ettev\u00f5tteid, n\u00e4iteks munitsipaalpruulikoda, pankrotist v\u00f5i \u00fclev\u00f5tmisest.<\/p><h3>Tulemus on muljetavaldav:\u00a0<\/h3><p>Kaubam\u00e4rk \"Lieblingsst\u00e4dter Ehrenamt\" on p\u00e4lvinud \u00fcleriigilist t\u00e4helepanu ja toimib n\u00fc\u00fcd k\u00f5igi sarnaste projektide koondm\u00e4rgina linnas. See on ka suurep\u00e4rane kaubam\u00e4rk linna \u00f5lletehase \u00f5lle jaoks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392458a elementor-widget elementor-widget-image\" data-id=\"392458a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"680\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500.jpg\" class=\"attachment-full size-full wp-image-7357\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500.jpg 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500-221x300.jpg 221w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500-9x12.jpg 9w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcbf61 elementor-widget elementor-widget-text-editor\" data-id=\"8fcbf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nagu oodatud, oli ka \u00f5lut \u00fcmbritsev projekt v\u00e4ga edukas.\u00a0<\/strong><\/p><p>Lieblingsst\u00e4dter Ehrenamt\" on n\u00fc\u00fcd eeskujuks teistele sellistele projektidele. Lemmiklinna elanike julgus ja ettev\u00f5tlikkus on taas kord n\u00e4idanud, et kogukonnatunne ja kohalik identiteet koos Gradido mudeliga v\u00f5ivad olla v\u00f5imas vahend, et saavutada v\u00f5imatuna n\u00e4ivat eesm\u00e4rki, eriti rasketel aegadel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e858257 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e858257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74dfa0 elementor-widget elementor-widget-text-editor\" data-id=\"d74dfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><p>Meie populaarse sarja seitsmendas postituses <strong>\"Gradido lemmiklinnas\" <\/strong>lemmiklinnakodanikud p\u00e4\u00e4stavad oma munitsipaal\u00f5lletehase suurettev\u00f5tte \u00fclev\u00f5tmise eest. Vabatahtliku tasustamiss\u00fcsteemi \"Gradido\" abil teevad nad traditsioonilise ettev\u00f5tte taas konkurentsiv\u00f5imeliseks ja kaubam\u00e4rgi \"Lieblingsst\u00e4dter Ehrenamt\" kogu riigis tuntuks. J\u00e4rgmises episoodis p\u00e4\u00e4stame koos haigla. P\u00f5him\u00f5te on alati sama: Konkurentsi asemel \u00fchine kasu ja koost\u00f6\u00f6.<\/p><p><strong>Edastage see sari julgelt oma linnavalitsusele, \u00fchendustele ja kaupmeestele!<\/strong><\/p><p>Me ei tohi tegevusetult pealt vaadata, kuidas meie majandust ja meie ilusat riiki m\u00fc\u00fcrile s\u00f5idetakse.<\/p><p>Gradido abil on meil k\u00e4es t\u00f5hus vahend positiivse j\u00e4tkusuutliku tuleviku kujundamiseks. \u00dcheskoos muudame meie linnad ja alevid elavateks \u00f5itsvateks oaasideks - meie lemmikkohtadeks!<\/p><p>Lugupidamisega<\/p><\/div><p>Teie<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4614 size-medium\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-300x74.png\" alt=\"\" width=\"300\" height=\"74\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-300x74.png 300w, https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-18x4.png 18w, https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022.png 431w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Margret Baier ja Bernd H\u00fcckst\u00e4dt<br \/>Gradido asutaja ja arendaja<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f83b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f83b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220f8d3\" data-id=\"220f8d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa7e75 elementor-position-inline-start white-links elementor-widget__width-initial elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"afa7e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-afa7e75{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14532fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14532fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65d2298\" data-id=\"65d2298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f342860 elementor-widget elementor-widget-global elementor-global-9341 elementor-widget-text-editor\" data-id=\"f342860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PS:\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/gradido.net\/et\/donations\/\">Gradido \u00fcha kasvava t\u00e4htsuse t\u00f5ttu kordame oma t\u00e4nukampaaniat 26. juunil 2026. aastal:<\/a>\u00a0<\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/gradido.net\/et\/donations\/\">Lisaks mitmekordsele GradidoTransformile teie sponsorluspanuse eest suurendame 26.06.2016 k\u00f5iki GDT kontosaldosid 26% v\u00f5rra. Sponsoreeri n\u00fc\u00fcd ja naudi mitmekordset GDT summat!<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lemmiklinnaelanike julgus ja ettev\u00f5tlikkus n\u00e4itavad taas kord, et kogukonnatunne ja kohalik identiteet koos Gradido mudeliga v\u00f5ivad saavutada n\u00e4iliselt v\u00f5imatut, eriti rasketel aegadel.<\/p>","protected":false},"author":2,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,53],"tags":[],"class_list":["post-7351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lieblingsstadt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme - Gradido<\/title>\n<meta name=\"description\" content=\"Mut und Unternehmergeist der Lieblingsst\u00e4dter zeigen einmal mehr, dass Gemeinschaftssinn und lokale Identit\u00e4t in Verbindung mit dem Gradido-Modell gerade in schwierigen Zeiten scheinbar Unm\u00f6gliches erreichen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gradido.net\/et\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme - Gradido\" \/>\n<meta property=\"og:description\" content=\"Mut und Unternehmergeist der Lieblingsst\u00e4dter zeigen einmal mehr, dass Gemeinschaftssinn und lokale Identit\u00e4t in Verbindung mit dem Gradido-Modell gerade in schwierigen Zeiten scheinbar Unm\u00f6gliches erreichen k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gradido.net\/et\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/\" \/>\n<meta property=\"og:site_name\" content=\"Gradido\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-26T02:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T05:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Brauerei_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernd H\u00fcckst\u00e4dt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernd H\u00fcckst\u00e4dt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\"},\"author\":{\"name\":\"Bernd H\u00fcckst\u00e4dt\",\"@id\":\"https:\\\/\\\/gradido.net\\\/de\\\/#\\\/schema\\\/person\\\/9c503a004ad15a1ddecadce2218db5d1\"},\"headline\":\"Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme\",\"datePublished\":\"2023-08-26T02:36:39+00:00\",\"dateModified\":\"2026-04-23T05:11:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gradido.net\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Brauerei_1920.jpg\",\"articleSection\":[\"Blog\",\"Lieblingsstadt\"],\"inLanguage\":\"et\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\",\"url\":\"https:\\\/\\\/gradido.net\\\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\\\/\",\"name\":\"Lieblingsstadt 7 \u2013 Gradido-Modell bewahrt traditionsreiche Brauerei vor \u00dcbernahme - 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