{"id":7351,"date":"2023-08-26T04:36:39","date_gmt":"2023-08-26T02:36:39","guid":{"rendered":"https:\/\/gradido.net\/?p=7351"},"modified":"2026-04-23T07:11:14","modified_gmt":"2026-04-23T05:11:14","slug":"lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme","status":"publish","type":"post","link":"https:\/\/gradido.net\/sk\/lieblingsstadt-7-gradido-modell-bewahrt-traditionsreiche-brauerei-vor-uebernahme\/","title":{"rendered":"Ob\u013e\u00faben\u00e9 mesto 7 - Model Gradido zachr\u00e1nil tradi\u010dn\u00fd pivovar pred prevzat\u00edm"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7351\" class=\"elementor elementor-7351\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496e1d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496e1d53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461d7be0\" data-id=\"461d7be0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd9ebe2 elementor-widget elementor-widget-text-editor\" data-id=\"cd9ebe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>\"My, ob\u013e\u00faben\u00ed obyvatelia mesta, sa t\u00fdm nenech\u00e1me znechuti\u0165. Pr\u00e1ve naopak: na\u0161imi \u00faspe\u0161n\u00fdmi projektmi radi podporujeme napodob\u0148ovanie.\"<\/em><\/p><p>V\u00e1\u017een\u00fd \u010ditate\u013e,<\/p><p>v ob\u013e\u00fabenom meste\u010dku stoj\u00ed \u00fatuln\u00e1 var\u0148a mestsk\u00e9ho pivovaru, ktor\u00fd je zn\u00e1my svojimi rozmanit\u00fdmi korenist\u00fdmi druhmi piva. Tento miestny klenot napriek svojej region\u00e1lnej popularite z\u00e1pasil s probl\u00e9mami kv\u00f4li nadregion\u00e1lnej konkurencii, ktor\u00e1 znemo\u017enila dosiahnu\u0165 ceny pokr\u00fdvaj\u00face n\u00e1klady. V\u00fdsledkom boli cite\u013en\u00e9 straty. Prevzatie skupinou spolo\u010dnost\u00ed sa zdalo by\u0165 nevyhnutn\u00e9. Ako \u010dasto v t\u00fdchto \u0165a\u017ek\u00fdch \u010dasoch, op\u00e4\u0165 hrozilo, \u017ee ve\u013ek\u00ed pohltia mal\u00fdch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b482206 elementor-widget elementor-widget-image\" data-id=\"b482206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500.png\" class=\"attachment-full size-full wp-image-7354\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500.png 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500-300x169.png 300w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Fische_500-18x10.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e61d4 elementor-widget elementor-widget-text-editor\" data-id=\"c5e61d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obyvatelia Lieblingsstadtu sa v\u0161ak svojho milovan\u00e9ho pivovaru nechceli tak \u013eahko vzda\u0165 a obr\u00e1tili sa na vedenie mesta pod veden\u00edm popul\u00e1rneho starostu Michaela Miteinanda. Ten ubezpe\u010dil, \u017ee t\u00fato ot\u00e1zku predlo\u017e\u00ed na najbli\u017e\u0161om zasadnut\u00ed mestsk\u00e9ho zastupite\u013estva. V\u010faka dobr\u00fdm sk\u00fasenostiam s ob\u013e\u00fabenou mestskou obuvn\u00edckou fabrikou mal u\u017e aj n\u00e1pad...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223bb6 elementor-widget elementor-widget-image\" data-id=\"f223bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500.jpg\" class=\"attachment-full size-full wp-image-7355\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500.jpg 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500-300x180.jpg 300w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Rathaus_500-18x12.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0499f3c elementor-widget elementor-widget-text-editor\" data-id=\"0499f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u010faka modelu Gradido mohla manufakt\u00fara \u00faspe\u0161ne pokra\u010dova\u0165 a \u010diasto\u010dne na dobrovo\u013enej b\u00e1ze - rie\u0161enie, ktor\u00e9 pivovaru otvorilo aj nov\u00e9 mo\u017enosti.<\/p><h3>Pripom\u00edname:\u00a0<\/h3><p>Komunita zalo\u017eila ob\u010dianske dru\u017estvo na z\u00e1chranu tov\u00e1rne na obuv. Na jednej strane sa vytvorili pracovn\u00e9 miesta, na druhej strane sa v\u00fdroba obuvi uskuto\u010d\u0148uje v\u00e4\u010d\u0161inou na dobrovo\u013enej b\u00e1ze. Mnoh\u00ed ob\u013e\u00faben\u00ed obyvatelia mesta investuj\u00fa do dru\u017estevn\u00fdch podielov a podporuj\u00fa tak spolo\u010dn\u00fd projekt.<\/p><p>Pod vplyvom tohto \u00faspechu sa starosta Miteinand a jeho t\u00edm odborn\u00edkov rozhodli roz\u0161\u00edri\u0165 oblas\u0165 podnikania dru\u017estva. Teraz vyu\u017e\u00edvaj\u00fa model Gradido na z\u00e1chranu \u010fal\u0161\u00edch podnikov, napr\u00edklad mestsk\u00e9ho pivovaru, pred bankrotom alebo prevzat\u00edm.<\/p><h3>V\u00fdsledok je p\u00f4sobiv\u00fd:\u00a0<\/h3><p>Zna\u010dka \"Lieblingsst\u00e4dter Ehrenamt\" si z\u00edskala celoslovensk\u00fa pozornos\u0165 a teraz sl\u00fa\u017ei ako zastre\u0161uj\u00faca zna\u010dka pre v\u0161etky podobn\u00e9 projekty v meste. Je to aj vynikaj\u00faca zna\u010dka pre pivo z mestsk\u00e9ho pivovaru.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392458a elementor-widget elementor-widget-image\" data-id=\"392458a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"680\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500.jpg\" class=\"attachment-full size-full wp-image-7357\" alt=\"\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500.jpg 500w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500-221x300.jpg 221w, https:\/\/gradido.net\/wp-content\/uploads\/2023\/08\/Bier_Lieblingssta\u0308dter_500-9x12.jpg 9w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcbf61 elementor-widget elementor-widget-text-editor\" data-id=\"8fcbf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pod\u013ea o\u010dak\u00e1vania mal ve\u013ek\u00fd \u00faspech aj projekt okolo piva.\u00a0<\/strong><\/p><p>Lieblingsst\u00e4dter Ehrenamt\" teraz sl\u00fa\u017ei ako vzor pre \u010fal\u0161ie projekty tohto druhu. Odvaha a podnikate\u013esk\u00fd duch ob\u013e\u00faben\u00fdch obyvate\u013eov mesta op\u00e4\u0165 uk\u00e1zali, \u017ee zmysel pre komunitu a miestnu identitu v kombin\u00e1cii s modelom Gradido m\u00f4\u017ee by\u0165 siln\u00fdm n\u00e1strojom na dosiahnutie zdanlivo nemo\u017en\u00e9ho, najm\u00e4 v \u0165a\u017ek\u00fdch \u010dasoch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e858257 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e858257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74dfa0 elementor-widget elementor-widget-text-editor\" data-id=\"d74dfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><p>V siedmom pr\u00edspevku na\u0161ej popul\u00e1rnej s\u00e9rie <strong>\"Gradido v ob\u013e\u00fabenom meste\" <\/strong>ob\u013e\u00faben\u00ed obyvatelia mesta zachr\u00e1nia svoj mestsk\u00fd pivovar pred prevzat\u00edm ve\u013ekou spolo\u010dnos\u0165ou. Pomocou dobrovo\u013en\u00edckeho syst\u00e9mu odme\u0148ovania \"Gradido\" sa im podar\u00ed obnovi\u0165 konkurencieschopnos\u0165 tradi\u010dn\u00e9ho podniku a zna\u010dku \"Lieblingsst\u00e4dter Ehrenamt\" urobi\u0165 zn\u00e1mou po celej krajine. V \u010fal\u0161ej epiz\u00f3de spolo\u010dne zachr\u00e1nime nemocnicu. Princ\u00edp je v\u017edy rovnak\u00fd: Spolo\u010dn\u00e9 dobro a spolupr\u00e1ca namiesto konkurencie.<\/p><p><strong>Nev\u00e1hajte a prepo\u0161lite tento seri\u00e1l svojej mestskej rade, zdru\u017eeniam a obchodn\u00edkom!<\/strong><\/p><p>Nesmieme sa ne\u010dinne prizera\u0165 tomu, ako sa na\u0161e hospod\u00e1rstvo a na\u0161a kr\u00e1sna krajina dost\u00e1vaj\u00fa pod tlak.<\/p><p>S Gradidom m\u00e1me v ruk\u00e1ch \u00fa\u010dinn\u00fd n\u00e1stroj na pozit\u00edvny udr\u017eate\u013en\u00fd dizajn bud\u00facnosti. Spolo\u010dne men\u00edme na\u0161e mest\u00e1 a obce na pulzuj\u00face prosperuj\u00face o\u00e1zy - na\u0161e ob\u013e\u00faben\u00e9 miesta!<\/p><p>S l\u00e1skav\u00fdm pozdravom<\/p><\/div><p>V\u00e1\u0161<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4614 size-medium\" src=\"https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-300x74.png\" alt=\"\" width=\"300\" height=\"74\" srcset=\"https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-300x74.png 300w, https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022-18x4.png 18w, https:\/\/gradido.net\/wp-content\/uploads\/2022\/06\/MargretBernd_2022.png 431w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Margret Baier a Bernd H\u00fcckst\u00e4dt<br \/>Zakladate\u013e a v\u00fdvoj\u00e1r spolo\u010dnosti Gradido<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f83b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f83b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-220f8d3\" data-id=\"220f8d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa7e75 elementor-position-inline-start white-links elementor-widget__width-initial elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"afa7e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-afa7e75{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14532fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14532fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65d2298\" data-id=\"65d2298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f342860 elementor-widget elementor-widget-global elementor-global-9341 elementor-widget-text-editor\" data-id=\"f342860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PS:\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/gradido.net\/sk\/donations\/\">Vzh\u013eadom na st\u00e1le rast\u00faci v\u00fdznam Gradida opakujeme na\u0161u kampa\u0148 v\u010faky 26. j\u00fana 2026:<\/a>\u00a0<\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/gradido.net\/sk\/donations\/\">Okrem viacn\u00e1sobnej GradidoTransform za v\u00e1\u0161 sponzorsk\u00fd pr\u00edspevok nav\u00fd\u0161ime 26.6.2016 v\u0161etky zostatky na \u00fa\u010dtoch GDT o 26%. Sponzorujte teraz a u\u017eite si nieko\u013ekon\u00e1sobn\u00fa sumu GDT!<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Odvaha a podnikate\u013esk\u00fd duch ob\u013e\u00faben\u00fdch obyvate\u013eov mesta op\u00e4\u0165 dokazuj\u00fa, \u017ee zmysel pre komunitu a miestnu identitu v kombin\u00e1cii s modelom Gradido dok\u00e1\u017eu dosiahnu\u0165 zdanlivo nemo\u017en\u00e9, najm\u00e4 v \u0165a\u017ek\u00fdch \u010dasoch.<\/p>","protected":false},"author":2,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,53],"tags":[],"class_list":["post-7351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-lieblingsstadt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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